Why do jewellery commercials have to be so tasteless and annoying? I single out jewellery commericals, since they are more annoying even then furniture commercials, their main competitor for the gold standard of tastelessness.
But no. We have sharpers like Russell Oliver, and others who will go on TV and radio and in the most garish manner known to man, tell you how you can trade in your jewellery for cash, in a way that seems to rob your most prized possessions of all the dignity and memory they once had. But I don’t believe he is the worst.
On the radio station I listen to, which doesn’t play a lot of ads, I admit, there is that infernal commercial from Spence Diamonds. Oh, that Scream! I didn’t know that it has been dubbed the “Spence Scream”, and even hashtagged #SpenceScream since at least 2014. It has even attracted some imitators, and an attempt had been made to vote it out of existence (Spence didn’t listen and it still persists to this afternoon). Since it was Spence that initiated the vote, I believe that maybe they thought it was too memorable, and couldn’t come up with a less annoying idea.
I am annoyed because I am already married, been there, done that. Having been through it, it is a tad degrading to hear it. The marriage (mine, at least), was about love. Clearly, Spence is agaisnt this idea. They want it to be about their diamonds.
Curiously, the comment sections of the YouTube videos of Spence promos have curiously well-worded and lucid critiques of Spence’s advertising practices. These are not your normal trolls. These apparently well-educated and erudite people seemed to have a lot of time on their hands, and are gravely preoccupied with dignity and class.
I think: look, the couple sounds very much in-character on the radio, just get rid of the scream.