Tag: Jewellery Store

The most annoying sound on radio

This picture was shot at Square One … no, in Vaughan, no, in Scarborough, … Edmonton?, … oh, well… they all look alike.

Why do jewellery commercials have to be so tasteless and annoying? I single out jewellery commericals, since they are more annoying even then furniture commercials, their main competitor for the gold standard of tastelessness.

But no. We have sharpers like Russell Oliver, and others who will go on TV and radio and in the most garish manner known to man, tell you how you can trade in your jewellery for cash, in a way that seems to rob your most prized possessions of all the dignity and memory they once had. But I don’t believe he is the worst.

On the radio station I listen to, which doesn’t play a lot of ads, I admit, there is that infernal commercial from Spence Diamonds. Oh, that Scream! I didn’t know that it has been dubbed the “Spence Scream”, and even hashtagged #SpenceScream since at least 2014. It has even attracted some imitators, and an attempt had been made to vote it out of existence (Spence didn’t listen and it still persists to this afternoon). Since it was Spence that initiated the vote, I believe that maybe they thought it was too memorable, and couldn’t come up with a less annoying idea.

I am annoyed because I am already married, been there, done that. Having been through it, it is a tad degrading to hear it. The marriage (mine, at least), was about love. Clearly, Spence is agaisnt this idea. They want it to be about their diamonds.

Curiously, the comment sections of the YouTube videos of Spence promos have curiously well-worded and lucid critiques of Spence’s advertising practices. These are not your normal trolls. These apparently well-educated and erudite people seemed to have a lot of time on their hands, and are gravely preoccupied with dignity and class.

I think: look, the couple sounds very much in-character on the radio, just get rid of the scream.

Visits: 115

Keeping time

I found my watch, and thought I had lost it. At the time, after not finding the watch for several days, I bought what I knew was a cheap watch to get me by the next couple of weeks or so while I was looking for it, and settled for a el-cheapo watch (called Orlando, if I recall) that a faceless, nameless kiosk in Square One Mall was selling for 10 bucks. It was able to tell time, for that evening. After that, it would fail to tell time at unpredictable intervals. That wouldn’t be so bad, but when I attempted to reset it the next day, the crown came off in my hand, and I was thenceforth unable to set the time. It had a large face with three “play toy”, pretend little dials that I could tell the day I purchased it were pure decoration.

That next day, I went to Streetsville for a reason un-related to watches, but while I was there, I stopped at a Salvation Army store and picked up another ten-dollar watch. A Levi’s, with date and a stainless steel back, case, and strap.

Getting a battery in the Levi’s watch was also a story in Streetsville Jewellery store corporate culture. I first go to Alexander Jeweller’s, which has a chalkboard sign inside the front window saying “knock before entering”. There are people inside and the door is locked. I knock, I hear the key turn, a rather tall lady opens the door and lets me inside. I ask if they can put a battery in my watch. A bespectacled man behind a desk looks at the watch and says he doesn’t know how to open it, and I would have to leave it with him for three days at a charge of fifteen bucks. This meant to me that he is incapable of using a pen knife to open the back (I guess he was afraid of cutting himself). He recommends some outfit in the Erin Mills Town Centre, miles away, and we part company.

I go to Starbucks, and I am able to google a place just down the street near the Streetsville library, called Miro’s Jewellers. I was faintly surprised as to why Alexander Jewellers didn’t recommend this person, unless they were new to Streetsville, and didn’t know their competition only blocks away. But anyway, I go there, and while the guy there was giving a recount of Polish history under Stalin, he was able to use a pen knife to flip off the back of my watch, put in a Maxell battery, and set the time for 8 bucks, in a space of 3 minutes. Service, albeit with an impromptu history lesson, but still service. The watch still works, and I am happy. I showed the Miro guy my Orlando watch, and he thought the watch was hilarious. He takes the back off out of curiosity and sees that while the watch had a 2-inch face, the guts inside measured about half a centimetre. I was glad I could make him laugh. I said he could keep that watch.

The Levi’s watch is not my style, but it worked, and still works. Moral of the story: if you’re going to cheap out on a temporary watch, go to Salvation Army or Goodwill, since the money goes to a worthy cause, and the stuff has half a chance of actually working, in most cases.

I also found my old watch.

Visits: 68